Customers and clients frequently want to know just how important it is for their website to be “mobile” friendly. According to a recent study of over 100 million online shopping experiences by Monetate, visits to ecommerce websites that come in from a users smartphone have skyrocketed. The graphic below (supplied by Mashable) illustrates just how important it is for online store owners to recognize and properly value a smartphone-accessible version of their website. It also showcases the battle between iPhone and Android for US supremacy.